Sales meeting themes, proposals, scripts, and corporate event ideas.

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Build your career
with sales meetings

About This Website . . .


	Many sales meetings are about as exciting as a local urology journal: As streams of PowerPoint bullets anesthetize your audience and assassinate your message. It's no surprise that careers are being built on agenda planning abilities and skillfully designed presentations.

In Memorium - The Golden Age?

Believe it or not, in the 1960's and 70's, we often spent six months planning, producing and rehearsing a single sales meeting for a major client. And I'm not even thinking about venue contracts, room rate negotiations or ingenious dining decorations. The only thing we were concerned with was the question: "What happens when room lights go off and projectors go on?"

Meetings often used five large screens and 25 to 30 computer programmed slide projectors, along with extensive storyboards and original sound tracks – all reviewed by the client. Tedious and time consuming? Perhaps. But this also gave us the luxury of preparing graphics and scripts with far more attention to creative details than that afforded now by overnight PowerPoint productions.


	This website can't end the distinction that attends 14-hour days and lost weekends. But it will give you a better shot at surviving tough deadlines, getting new business and keeping the business you've got.


	Are themes important? What you call your meeting matters! It gives you a head start on everything else: invitations, speeches, incentives, performance reviews, sales awards, product intros, content unity and post-meeting evaluations.


	What can I find, here? Professionally written sales meeting scripts, outlines, and proposals you can cut, paste, copy, revise, rework, rearrange, reassemble, or rewrite.

Black-Belt Meeting Moves

Room Setups & Letdown

The Executive Roast

Qualifying Event Producers

Amplifying RFPs

Killer-Client Profiles

A Sales-Jock Requiem

Business Theater

The Agenda Juggle

Renovation vs Innovation

Meeting Machines

Themes vs Names

Meeting Master Triage

Anatomy of An Offer

ADA Low Vision Specs

Venue vs Virtual Meetings

A Case for Case-Histories

Speaker Contracts

Client Invoice Collections

Power for the Planners

Speaker Fee Negotiation

"Sound" Advice

AV Projection Tips

Your Audio-Visual RFP

New Business Proposals

Public Presentations

Music Licensing

Hotel Negotiating

Site Selection Checklist


	What kind of writing is this? It's all about universal and attitudes, insights, ideas and values – with spots to plug in your products, policies, and people.

	Sample subjects - click on titles: � Professionalism � Setting priorities � Measuring success � Sharing ideas � Building expectations � Honoring commitments � Corporate pride � Sales success � Employee power

	Has this work been seen before? All 45 meeting outlines and scripts are based on sales meetings written by website author, John K. Mackenzie. Every element has been fine tuned and field-tested. The odds that anyone in your company has ever seen any of this work are beyond calculation! I didn't have that many clients!

	Can I customize? Names, dates, and locations have been replaced with search-and-replace targets, e,g, COMPANY, PRODUCT, LOCATION, etc. so you can easily insert your own. Sure, you may need to rework but you'll get a head-start that could save you weeks of time and thousands of dollars.

	How can I use this material? Jump-start planning, customize for in-house use, unify outside production bids, amplify RFPs and survive "Gimme some new ideas by tomorrow!"

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	The Writing Works is an idea bank, not a production or planning company.